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The Secret To Monopolizing Search And Closing Business Deals
Written by Nick Tubis; Originally Published on Forbes.com
I've been lucky to learn SEO and paid search from some of the top marketers in the world. My mentors have run SEO and paid search programs for the worlds' largest brands, as well as fast-growing unicorns.

The power of using paid search is that your ads will show up when the searcher is actually in the market for your product or service. Unlike banner ads, where you have to interrupt someone who is browsing a website and pique their interest, paid search allows you to market to a consumer who has real buyer intent behind their search. Paid search platforms such as Google AdWords allow you to show an ad right when the consumer is looking for your product or service.

Here is a step-by-step guide to start seeing amazing results:

Step One: Set up an AdWords campaign for paid search.

The first step is simple: Set up an AdWords campaign, and follow Google's instructions. Google offers many resources to make this process user friendly.

Step Two: Bid on popular keywords.

It's important to bid on keywords that people are actually searching for. The best place to get this information is through the Google Keyword Planner tool within Google AdWords. I also recommend using SEMrush, a secret weapon to beat your competition. This tool will provide insight and a deep dive into your competition's ads, keywords and landing pages. You can model and tweak what's already working instead of reinventing the wheel. Another tip I learned from master marketers is to bid on your competitors' keywords. Leverage their traffic, and educate potential customers on your product or service, thereby diverting valuable brand awareness to your landing page.


3.Step Three: Set up tight ad groups.

After you have created a basic campaign, set up different ad groups that are highly specific to capture the exact intent of the customer. Hone your target by adding location and segmentation to your ad group. For example, there is a big difference between a search for “attorney” versus “San Diego DUI attorney.” Customers who are searching for these queries might have very different needs.

Step Four: Test different ad copy.

The keyword you are bidding on must be included in the ad you're running. This helps your ad copy capture the interest of your prospect because they are already searching for that keyword. My rule of thumb is to test three different ads per ad group, and test a different element of the ad every three weeks. Tweak one variable every three weeks, and see what increases your click-through rate, the percentage of potential customers who are are clicking on your ad when they see it. As you improve this rate, your sales will go up dramatically.

Step Five: Optimize your landing pages for quality score.

According to Google, “Quality Score is an estimate of the quality of your ads, keywords, and landing pages.” Higher quality ads can lead to lower bid prices and better ad positions. Follow the same theme above, and use the keywords from your search in both your ads and landing pages. In doing so, you will drive your quality score up as your keywords, ad copy and website landing pages all mirror the search terms your customers are looking for.

The next phase is monopolizing natural search or SEO. Here's how:

Step One: Write blog posts targeting each keyword.

This strategy takes a couple of months to see results, but it is definitely worth the wait. Once you rank high in Google, acquiring customers essentially becomes free. Consistently write blog posts of around 800 words featuring the keywords you want to rank for. This content should be useful and valuable so that people will share it.

Step Two: Link your posts to each other.

When I share a blog post on my website, I link to several other relevant posts that I have written. Go to the backend of your blog post in WordPress, and link your previous articles to relevant keywords. This brings together valuable content for the reader and creates a magnifying backlink effect that will rank your articles and content higher in search engines.

Step Three: Share blog posts on every social media channel.

SEO comes down to getting high-quality backlinks from high-authority websites like Facebook, Twitter, Reddit, Medium, LinkedIn and Tumblr. Go to these platforms, and type in your keyword, product or service to find groups that may be interested in your content. Post your article there. Those readers will likely share your posts because they have common interests with you. Every like or share will create a backlink to your website and will get your company to rank higher and faster in search engines.

That's the battle plan. Now it's time to put it into action. Good luck!


Nick Tubis


Nick Tubis helps people start and grow successful freelancing businesses. He is an expert at helping people get clients using online methods and making things super simple to understand.If you're interested in starting your own business or scaling up and getting clients then definitely reach out and request a free strategy session today.
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