Hi, I’m Nick Tubis, and I’d like to share my story with you.
I grew up in San Diego, California and dreamed of becoming a professional athlete since I was 8 years old. I played every sport including golf, baseball, basketball, soccer, and tennis. I was never a great student in school because I found it boring and had difficulty focusing because of my ADHD.
I ended up working my first job at Starbucks as a Barista and mostly cleaned the bathrooms, took out the trash, and worked the register. I hated everything about the job except working the register. I saw how much money flowed in and out of the store every day and became obsessed with how they built a system to generate predictable revenue.
As I got to college, I started brainstorming on how I could get into business for myself and started my first business at 18 years old with a good friend of mine. Our company was called Melrose Room Services which delivered snacks to college students.
We started making a lot of money and when the school got word of what we were doing forced us to shut our business down because we were stealing business from the school convenience store.
I was frustrated but I didn't give up. I went home and tried to think of a new business that I could start quickly. I started thinking of a business that leveraged the knowledge I already had and that had big profit margins.
I soon discovered an untapped niche in the golf equipment market. When I was 19 years old I started a company called Quickcashforgolfclubs.com from my dorm room.
Within a few months of launching the business the company bootstrapped its way to earning as much as $25,000 in profit per month.
It was my first real success as an entrepreneur. But I ran into a serious problem. I couldn't control my supply of inventory.
I had products that lots of people wanted, I had a place to sell the clubs, and I had huge profit margins. I had made a lot of money but I wanted to find a business that I could scale and not have to worry about sourcing product.
When I was 21 and a Junior in college I co-founded a company called LiveVoice that provides on-demand help desk services like phone, live chat, email, outsourcing for small to large companies globally.
When we started LiveVoice we had to look for unique ways to generate business customers and tried everything from buying leads, paid search, SEO, attending conferences, and cold calling.
Most of them didn’t work well and I was lucky to meet a very successful B2B entrepreneur who lived in my college town.
I asked him how he was generating high ticket clients and growing so fast and he told me they weren't spending a dollar on advertising.
He taught me about how to leverage automated cold email marketing and how to do exploratory calls. From there I started testing all kinds of email marketing strategies and nothing seemed to work.
I kept testing and believed that it had massive potential to generate lots of clients for us eventually I created a strategy that worked better than any other marketing method I had ever used in any of my businesses.
It was totally different than what the marketing guru’s were teaching and how other B2B companies were using cold email marketing. It leveraged technology and psychology to generate meetings with decision makers from several different types of companies including Fortune 500 executives.
I continued to refine and build out this system and started to use other channels. LiveVoice started getting meetings and deals with companies like Tom’s Shoes, Checkers And Rally’s, Panda Express, Firehouse Subs, and hundreds of other notable brands.
Our lead generation system basically worked for us on “auto pilot” and we’d hold exploratory calls and generate high ticket customers.
In 2017 LiveVoice had scaled to having over 200 companies paying us between $250 to $40,000 every single month in our first 16 months in business, the was acquired by a large telecommunications company.
After the acquisition I became a freelance chief marketing officer for several different companies including TSD Global.
I began implementing my client acquisition system for several different companies and within a few months we had generated meetings and deals with ADT, McDonalds, Denny's, Rubio's, Vivint, Hilton, Papa John’s, TGI Friday’s, Nationwide, MetLife, AutoZone, Samsung, and hundreds of other companies.
It has been extremely rewarding being a freelancer. I have been able to travel to more than 10 different countries.
I've also been able to travel around the US and live in New York City, San Diego, Boulder, Dallas, and Miami in just the last couple of years.
In 2017 Forbes approached me about being a strategist for them and asked if I would write articles on entrepreneurship, marketing, and sales.
My articles became very popular. Executives and entrepreneurs started asking me If I could teach them my client acquisition system and I was hesitant at first. The reason was I was nervous that it would only work for me.
I decided to start teaching freelancers, entrepreneurs, and business owners step by step to do what I was doing and the results were astonishing.
My clients started to generate clients on auto pilot and I decided to formalize my process into a e-learning platform.
My approach to entrepreneurship, freelancing, and B2B marketing is very simple and is almost the opposite is what other people are focused on.
In 2018 my goal was to expand my knowledge even further when it came to freelancing.
I decided that the last piece for me to learn was how to leverage online freelance marketplace like Upwork.
I then handpicked 20 of the highest paid freelancers on Upwork who have earned over 7 million dollars on the platform and conducted extensive interviews with them to learn their secrets.
I learned everything from profile set up, to landing your first clients, pricing strategy, how to write proposals, how to find good clients, up-selling, and how to get people to come to you versus you reaching out to them.